Especially in the news sector, finding new sources of income are imperative. Liveblogs are not only a great interactive format for engaging with audiences, but also hold lucrative potential. With their high click rates and long retention rates, liveblogs offer a number of opportunities for monetization.  To learn more read about these options in our blog post: Monetising Liveblogs: How This Format Puts Money in the Bank

Yes! In the case of particularly long liveblogs, more display ads can be placed without overwhelming the reader compared to conventional articles. Due to the diverse format, video ads can also be placed within the liveblog to easily capture the attention of readers. However, be careful not to overload your liveblogs with ads and avoid ads on sensitive topics to keep the focus on the latest news.

What are other ways of earning ad revenue with a liveblog that doesn't include ads within the liveblog itself? For events, you can offer your liveblog together with an advertising partner or sponsor. Unobtrusive inserts such as "This blog is presented by..." do not disrupt the user experience, but guarantee high visibility for sponsors or cooperation partners due to their continuous presence. More information on monetization can be found in our blogpost Monetizing Liveblogs: How This Format Puts Money in the Bank. 

Yes! In the Tickaroo Marketplace, you can offer your own liveblog to other publishers for a fee. This not only generates lucrative profits, but also acts as a multiplier and increases the visibility of the liveblog enormously.

Free Whitepaper! Get your Monetization Whitepaper here! How to create revenue streams in a world of free content.  In a world of free content, consumers are overwhelmed, unable to identify fact from fiction, and publishers are struggling to create revenue streams and stay afloat. Live blogs offer solutions for both the content creator and the reader by creating immersive content that can be monetized.  In this whitepaper we’ll show you… … the benefits of using live blogs, … how publications can monetize their content, … and how to provide authentic and valuable content that keep audiences engaged. Access this whitepaper today!